How might we design a public education and awareness campaign that addresses public concerns about the health and safety risks of Cannabis use?
Client
Health Canada
Agency
Manifest Communications
The Ask
Create a public education campaign for Health Canada that focuses on health and safety risks of Cannabis use.
Solution
Health Canada has access to research and evidence-based facts on the use of cannabis. With this, they will invite Canadians to ask cannabis questions, which will be addressed by medical and scientific experts.
Campaign
Your cannabis questions, answered. A two-part campaign educating Canadians about Cannabis.
Social Media Ads
Wave I of this campaign will be targeted at Canadian youth and young adults, empowering them with facts about cannabis use.
Visit cannabis.ca
Experiential
Wave II of this campaign featured a panel of experts who answered questions about Cannabis from Canadians. Popular questions from the audience helped create a FAQ database for the website that allowed for more public education.
