Client
MINI Downtown Toronto
The Ask
Get the target to Book a Test Drive for the 2016 MINI Countryman at
MINI Downtown, Toronto.
Insight
People need their own space so that they can feel a sense of freedom.
Solution
Make it Your Space.
Experiential
Collaborating with MEC to create the Big MINI Weekend.
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The Big MINI Weekend
The event would feature rock climbing, an installation piece that demonstrates how spacious Countryman is, competitions and discounts by MEC.
Rock Climbing
Installation
MEC products would be kept in the MINI Countryman to
demonstrate cargo space.
So adventurers can easily pack their essentials.
Retail
In-store at MEC
Shelf Talkers
Products that fit easily in the MINI Countryman
QR Code
Scan QR Code
Event Invite
Get Discount
Book a Test drive
Digital: Homepage takeover
Trip Advisor
Thousand Islands
Algonquin Park
Collingwood
Globe & Mail
Digital: Social Media
Promotes test drive, events and discounts.
YouTube Pre-roll